BMW, the car and motorcycle manufacturer, shapes the automotive world through continual striving for progress, for technological breakthroughs and to perfect the ultimate driving experience.
BMW (Bayerische Motoren Werke) was established in 1916 in Bavaria, Germany, when two aircraft engine manufacturers, Carl Rapp and Gustav Otto, merged to establish a joint venture.
The round brand logo alludes to an airplane propeller, while the blue and white are the colors typical of Bavaria.
The first car from BMW was introduced in 1929. Beginning in 1936 the company began making sports cars.
That year, the BMW 328 was produced for the first time, destined to become the stuff of legends on the race courses.
Subsequent decades saw BMW grow into an automotive giant, taking a lead role in the consumer market through design and technological innovation while continuing to develop cars for the motor sport sector.
In 1999, the BMW factory team won first prize in the 24 hours of Le Mans race.
From the early 2000s, BMW has placed special emphasis on a new generation of engines delivering improved performance while becoming more fuel-economical. This, alongside development of hybrid and electric technologies reflecting the company’s vision for a smarter, cleaner, and more efficient future.
Delek Motors has been the holder of the concession for BMW brands in Israel since 2011, offering Israeli drivers a broad range of models for every need:
Sedans, hatchbacks, coupe and crossover, alongside an extensive offering of advanced electric vehicles.
The electric i7, which was launched in Israel in 2024, features a revolutionary technology for automatic driving, named BMW Personal Pilot L3, which has been developed by the Israeli company Innoviz.
