Meet VOYAH, Dongfeng’s Luxury Vehicle Division, one of the largest automotive groups in China.
Dongfeng, founded in 1969 as a small manufacturer of light commercial vehicles, has grown into a state-owned corporation with over 130,000 employees and an annual turnover of approximately 90 billion dollars.
Thanks to successful joint ventures with major manufacturers, mergers, and acquisitions, Dongfeng has become one of the leading companies in China for producing high-quality vehicles, having sold over 55 million units to date.
In 2020, Dongfeng established VOYAH as an independent luxury car brand, setting a new standard of luxury, innovation, and design for the global market.
In its first year, VOYAH sold over 20,000 units in China, making it one of the fastest-growing luxury car brands in the country. Following this success, the company decided to expand beyond the borders of China.
The first market outside of China that the company targeted was Norway, where the vehicles were successfully launched in 2022 and received rave reviews. The second market that VOYAH entered was Israel.
VOYAH’s luxury vehicles are designed for customers who seek and appreciate style, performance, and innovation. The first model launched in Israel was the FREE, followed by the minivan model, Dream.
